Think about what we ask our action heroes to do. Shrug off bullet wounds, fight against impossible odds, always do the right thing; all things we've transferred over to superheroes. So how about it, Hollywood? Instead of rebooting Spiderman once a decade, how about giving us a new action hero to watch? I stress "new", because watching Stallone parody himself in Expendables movies, or Bruce Willis sully the once proud Die Hard name isn't all that appealing. And the worst part is, they have options to cast already here!
Our best example of a Bruce Willis style actor. A man who doesn't need an imposing physique to be imposing. The least believable part of Justified is when anybody disagrees with Raylan. I maintain that if Timothy Olyphant had been cast as Rick Grimes in The Walking Dead, we'd have had this whole zombie thing cleared up in two seasons, tops. On the downside, he's been riding this Seth Bullock / Raylan Givens archetype so long, it'd take a couple movies to get him to stop wearing a cowboy hat. On the upside, he'd put female butts in seats, and a widely cast demographic net appeals to Hollywood.
A lot of my case here rests upon his role in Sunshine, an overlooked sci-fi movie where he plays one of the most memorable badasses of recent years. So while it may be a thin case, if you've seen the movie, you know it's a strong one. Alas, the allure of all that Marvel money proved too much, and we're probably not seeing him outside of the Captain America persona in a major film for quite some time.
Now that he appears to be done making movies like The Pacifier, he seems to have settled into a rotation of Fast and Furious movies, Riddick sequels, and a rumored xXx return. Fast & Furious has morphed into a delightfully no-cares-given franchise that seeks only to outdo the ridiculousness of the one before it. That actually works for action movies that don't take themselves too seriously (see: Shoot 'Em Up). Sadly at 46, he's probably realized his niche too late to actually occupy it for any extended amount of time.
I'm not calling him The Rock, because look at that picture. Would you tell him what to call himself? Vin's co-star in the F&F series, he's the only one Hollywood seems even remotely interested in casting in the type of tentpole action movie I'm talking about, and with an upcoming Hercules portrayal, he could be the second coming of the non-superhero action star. He pretty much followed the same career trajectory as Vin (If you don't remember The Tooth Fairy, lucky you!), but did it young enough to learn from the mistakes. Let's just hope this retirement from wrestling is a permanent one. Still, at 41, he's no spring chicken.